Selection
A multibrand store is all about balance, and the final selection is no exception, being the synthesis of more than ten years of business. I built a long-term, trusted relationship with all the brands that were part of the final brand mix. Below are a few words introducing them.
Arpenteur (FR, est. 2011)
Stockist for 19 seasons, 2015-2024
If Arpenteur is what we could call a low-profile brand, it is to better highlight the products they develop with the greatest care in their Lyon workshop. That is a brand that claims nothing, except a certain idea of quality, singularity and sophistication. Cuts are relaxed and very contemporary, fabrics carefully sourced and all the products made in France. For some inspirations here is an interview (2015) of Arpenteur co-founder Laurent Bourven
Official website of the brand here
Câbleami (JP, est. 2008)
Stockist for 19 seasons, 2014-2024
Câbleami offers everything I appreciate in a brand: the concern for quality of course, the consistency in focusing on a single category of products (here headwear in all its variations, for warm and cold days), the sense of detail. All their products are carefully crafted in Japan from the best materials and they keep maintaining singularity by carefully updating their collections every season.
Official website of the brand here
FOB Factory (JP, est. 1995)
Stockist for 2 seasons, 2023-2024
FOB Factory was the latest addition to the brand mix. All garments are manufactured in Japan in the company factory. The Japanese label offers iterations of workwear, Ivy style or military clothing classics. Vintage-looking materials are developed with the greatest care, quality is great and fits are flawless.
Official website of the brand here
Howlin’ (BE, est. 2009)
Stockist for 12 seasons, 2015-2024
Howlin’ is a Belgian brand specialized in warm and cosy knitwear. Both playful and timeless, Howlin' products are carefully manufactured in Scotland or Ireland and made from high-quality yarns. They stand out with their soft handfeel, updated contemporary fits and signature colors.
Official website of the brand here
Norse Projects (DK, est. 2004)
Stockist for 21 seasons, 2014-2024
Copenhagen-based Norse Projects instantly became the key brand of the selection. Offering each season a wide range of products the label is expert at making menswear staples. The Danish brand is the perfect example of the Scandinavian way of designing clothing that is versatile, well cut and comfortable with quality and simplicity in mind. Their signature styles are now classic ones.
Official website of the brand here
Orslow (JP, est. 2005)
Stockist for 23 seasons, 2013-2024
For over ten years I was lucky enough to work with cult Japanese label Orslow, starting from the very first day of the store! The brand was founded and designed by Ichiro Nakatsu, a collector of vintage clothing. All the products are made in Japan. The fabrics are amazing (from Japan, obviously) and always age in the most beautiful way, with some very unique textures and patina. The styles are flawless, both inspired by vintage clothing in all its forms (denim, workwear, military) and with carefully updated fits to keep their relevance for today. For me it's the perfect balance: if the inspirations come from vintage clothing, the products are not just replica but contemporary products, whether signature denim, fatigue pants or work trousers.
Official website of the brand here
Rototo (JP, est. 2014)
Stockist for 12 seasons, 2018-2024
It looks like we finally pay the much needed attention to the socks we wear, and a brand like Rototo is probably no stranger to that. The Japanese brand has become the benchmark for quality socks, standing out for the diversity of its product range, offering carefully crafted products in many materials, colors and textures.
Official website of the brand here
Sunray (GB, est. 2019)
Stockist for 3 seasons, 2023-2024
Sunray is a British label offering some of the best t-shirts you can find on the market. Manufactured in Japan on antique tubular knitting machines, they are made from a super soft recycled cotton jersey available in a great color range.
Official website of the brand here
Universal Works (GB, est. 2008)
Stockist for 14 seasons, 2017-2024
Universal Works was founded in 2008 by David Keyte. He was inspired by his well-dressed relatives, wearing both workwear and smart clothing depending on the occasions. David has been working in the clothing industry for years and is expert at sourcing nice fabrics, developing quality products and maintaining a relevant price point. Universal Works is a brand that perfectly blends heritage influences and contemporary aesthetics. The label has experienced an impressive growth over the last few years, followed by a massive fanbase and appealing to a variety of customers.
Official website of the brand here
List of all the brands that were stocked at the store, for one season or (many) more:
Andersen-Andersen (DK), Arpenteur (FR), Astorflex (IT), Atelier de l’Armée (NL), AXS Folk Technology (US), Bag’n’Noun (JP), Battenwear (US), BD Baggies (US), Buddy (JP), Câbleami (JP), Coltesse (FR), Dana Lee (CA), De Bonne Facture (FR), École de Pensée (CA), Ebbets Field Flannels (US), FOB Factory (JP), Gitman Vintage (US), Hikaru Noguchi (GB), Howlin’ (BE), Il Bussetto (IT), Jungmaven (US), Kaweco (DE), Laperruque (FR), Le Mont Saint Michel (FR), Levi’s Made & Crafted (US), Levi’s Vintage Clothing (US), Libertine-Libertine (DK), Life Japanese Stationery (JP), Maison Boinet (FR), Maison Kitsuné (FR), Manastash (JP), Marcomonde (JP), Norse Projects (DK), Orslow (JP), Our Legacy (SE), Packmack (DK), Peter Jensen (GB), Rototo (JP), Royalties (FR), Schnayderman’s (SE), Soulland (DK), Stan Ray (US), Sunray (GB), Sunspel (GB), Superga (IT), The Jante Law (FR), The One Goods (DE), This Is Not A Polo Shirt - Band of Outsiders (US), Timex (US), Toka Toka (FR), Universal Works (GB), Vans (US), Virgil Normal (US)