Established in Paris in April 2013, BEAUBIEN is a new men's select store. Behind the foundation of BEAUBIEN, there is a long-time passion for great products, and the idea of supporting and introducing fresh brands to Paris. The initial purpose was to sell products you can't find anywhere. Products are sourced internationally (US, Japan, Europe) with a focus on quality, creativity and exclusivity. Strong identity, independence and the ability to design great casual clothing and nice accessories with subtle details are the most important things when selecting brands.
Being a welcoming one-stop shop with a well curated selection of inspiring goods and cool brands is definitely BEAUBIEN ultimate purpose.
Call it simplicity or minimalism, but "keep it simple" and "focus on the products" are definitely what define a relatively small place, dedicated only to what it is made for: raw wooden floor, white walls, copper racks, Stockman busts and vintage Scandinavian furniture.
Named after a station of the Montreal subway, the name "BEAUBIEN" has strong urban roots: the store itself is located at the heart of a bustling metropolis, it also refers to a passion for big cities, and products sold at BEAUBIEN are selected to meet all needs of everyday city life. In French "beau" meaning "nice" and "bien" meaning "good", the name also carries a naive simplicity, referring to the idea of just sourcing, selecting and selling great products – retail at its best.
The name is also a reference to beloved and inspiring Japan, many Japanese companies surprisingly taking a mix of two French words as a brand name, which most of the time sounds very naive to French ears. "BEAUBIEN" should have something of this old-fashioned charm.
Also the name could be a gimmick easy to remember, and a name you have to think twice to get what makes its uniqueness, same as products and brands sold at BEAUBIEN.