Behind the foundation of Beaubien, there was a long-time passion for great, hard-to-find products, and the idea of supporting and introducing fresh brands to Paris. I was inspired by the new wave of menswear retailers, labels and blogs that emerged in the 2010s.

I personally handpicked every item part of the selection with a focus on high-quality, easy-to-wear but not ordinary casual clothing. Products were sourced internationally (Japan, Scandinavia, UK, France, US). I paid a lot of attention to the materials, textures and potential patina. It was also important for me to appeal to anyone into quality products, fashion-minded or not, of any age, so versatility, comfort and cut of the garments were key elements.